Marketers and online businesses are in uncertain times due to platform, distribution, and AI-related instability. Here’s how to address it…
A Stable Marketing Strategy for Unstable Times
Meta Ads Conversion Results: A Guide
One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
9 Ways Meta Can Improve Advertising in 2025
Meta advertising is constantly evolving, but there are specific ways that it could be improved in 2025. This is a list of requested features.
6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends
Meta advertising changes quickly. Here are six essential and free ways to stay on top of changes and build a knowledgeable foundation.
Restrictions on Customer List Custom Audiences
Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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