Now that I’m seeing insanely good results with new Facebook ads, are the results too good to be true? Early returns show trouble brought on by optimized ads.
Facebook Insights is a wonderful tool when used properly. Insights can help you determine when and what type of content you should share.
There’s a very helpful Facebook metric for both fans and page owners. This post is about how to benefit from Talking About This on Facebook.
A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook Question, or whatever it is you’ve shared on your page’s wall. You can select any recent post you’ve made, provide the custom post […]
Content is King Yeah, yeah. We’ve all heard it a million times. You need content. You need good content. You need a lot of it. It’s what keeps your social media accounts fresh and drives up your search engine results. But we often say things with authority that simply aren’t true. It’s nice to have […]
As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through […]
Brand managers with a Facebook page have a very important, free tool at their disposal: Insights. You don’t need to blindly post to your page, unaware of what works and what doesn’t. Insights creates graphs and charts that help you easily determine what posts are generating the most discussion, how many people you’re reaching, and […]