Custom conversions have some similarities with standard and custom events, but they have a very specific role. Let’s clear up the confusion.
Facebook Ads and the Role of Custom Conversions
The Problem with Unranked Event Custom Facebook Ads Reporting
You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
Understanding Facebook View-Through Conversions
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?
Facebook Needs an Ads Optimization Option for Content Creators
Facebook ads optimization is amazing for ecommerce businesses, but it’s lacking related to quality for content creators. Here’s why…
Final Results: Can I Reach All of My Facebook Followers with an Ad?
I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
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