When you launch a Facebook ads campaign, do you split test? Do you create multiple ads with variations based on targeting, bidding, copy, imagery and ad type to determine which works best? You should! Ready? Let’s go! What You Are Going to Learn Today Today’s lesson is Split Testing. We’re going to focus on the… Read more »

Do you know that you can have Facebook optimize for specific actions? Chances are, if you’re like the vast majority of marketers, you don’t know this is possible. It’s time to learn! Ready? Let’s go! What You Are Going to Learn Today Today’s lesson is Conversion Specs. We’re going to focus on the following: What… Read more »

If someone ever asks you why they should use Power Editor to create Facebook ads and you don’t have time to list every single reason, give them this one: Place ads wherever you want! You have no control within the self-serve ad tool. It goes where it goes. With Power Editor, you can choose All… Read more »

This is one of my favorite topics! Facebook has an “Easy Button” solution to advertising called “Boost Post” (or “Promoted Post”). Simply click that button next to a post on your Timeline and promote it. Easy! The problem that comes with simplicity, however, is a lack of control. The results brands end up seeing tend… Read more »