Lots of great questions this week! Before I get to that, just a reminder to sign up for my FREE webinar on Facebook Insights. Spots are filling up!
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“What’s the difference between optimized Facebook reports on CPC (All) and CPC (Link Click). The first refers to all clicks and the second on all internal and outbound links. More and optimized CPM measures the cost per 1,000 impressions. It's a good metric to evaluate competition level and costs to reach your audience. More? When should you use either?”
– Mushki Deitsch
“Hi Jon, what’s your take on Facebook apps for pages now that over half of Facebook users use mobile to access the platform. Any tips on how to leverage the power of FB page apps for mobile users?”
– Juan Felix
“what is the best way to measure your page’s performance?”
– Suhyb Arar
“I don’t hear/read enough about retail Brick & Mortar stores. It all seems to be service businesses. I really want to hear case studies about making the cash register ring.”
– Janet Kennedy