Optimized CPM and CPC: What They Are and When to Use Them

Lots of great questions this week! Before I get to that, just a reminder to sign up for my FREE webinar on Facebook Insights. Spots are filling up!

Don’t forget to subscribe to my YouTube channel so you don’t miss future episodes!

“What’s the difference between optimized cpc and optimized cpm? When should you use either?”
– Mushki Deitsch

“Hi Jon, what’s your take on Facebook apps for pages now that over half of Facebook users use mobile to access the platform. Any tips on how to leverage the power of FB page apps for mobile users?”
– Juan Felix

“what is the best way to measure your page’s performance?”
– Suhyb Arar

“I don’t hear/read enough about retail Brick & Mortar stores. It all seems to be service businesses. I really want to hear case studies about making the cash register ring.”
– Janet Kennedy