The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?
It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?
Controlled Test Results: Facebook Organic Reach is Under Reported
I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment…
An Experiment: Testing Facebook’s News Feed Filtering Algorithm
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.