I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »
The Problem With Facebook Page Post Ads
NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. I’m a big believer in Facebook ads and have had great success using their standard advertising approach. But last week, I was given a $100 coupon code, so I decided to go… Read more »
How to Measure Facebook Ad Success
You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While… Read more »
The Differences Between Sponsored Stories and Page Post Ads
NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored… Read more »
How to Create a Successful Facebook Ad Campaign
In a prior tutorial, I discussed the steps to creating a standard ad on Facebook. Today, I’m going to cover the strategies associated with how to create a successful Facebook ad campaign. Set Your Strategy Before you even create your first Facebook ad, you need to determine your goals. What are you looking to accomplish?… Read more »
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Jon Loomer
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Jon Loomer
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