When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
Advantage+ Audience vs. Original Audiences
Meta Ad Library: A Detailed Guide
The Meta Ad Library was first introduced in 2019 to provide more transparency. Here’s a guide to understand how it works and how to use it.
Results: Testing Quality Leads from Instant Forms vs. Website
Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
A Guide to Dynamic Creative in Meta Ads Manager
While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.
4 Ways to Approach Creative Testing with Meta Advertising
How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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