A Guide to Instant Forms

August 19, 2024 by Jon Loomer - 4 Comments

Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.

A Guide to Audience Segments

Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…

There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.

Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…

How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…