Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
Results: Testing Quality Leads from Instant Forms vs. Website
4 Ways to Approach Creative Testing with Meta Advertising
How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
A Guide to Custom Metrics in Meta Ads Manager
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…
A Guide to Automated Rules
Use Automated Rules to automatically apply changes to your advertising to improve performance and increase efficiency. Here’s how…
6 Ways to Fix Low-Quality Advertising Results
If you’re running into issues with low-quality advertising results (leads, clicks, or another action), there are six steps you can take.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
