Meta advertisers often give in to a certain temptation when it comes to a landing page’s conversion rate and outsmarting the algorithm.
Do Not Make This Mistake with Conversion Rate and Meta Ads
Split Test: Which Optimization Leads to the Most High-Quality Traffic?
What Facebook ads optimization leads to the most quality traffic: Link Clicks, Landing Page Views or a Custom Event? Here’s a split test…
3 Recent Facebook Ads Manager Updates
There were three Facebook Ads Manager updates that you might have missed. Here’s an example of what happened and what you should expect…
Conditional Formatting Disappears from Facebook Ad Reports
First Inspect Tool went away. Now advertisers are reporting that conditional formatting is gone from ad reports. What is going on?
Where Did the Inspect Tool Go?
What in the world happened to the Inspect Tool? The feature housed Audience Saturation, Auction Competition, and more. It’s gone…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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