The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
21 Performance Goals: The Focus of Meta Ads Optimization
A Guide to Standard Events, Custom Events, and Custom Conversions
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
Common Ad Set Optimization Mistakes Advertisers Make
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
How Meta Could Improve Ads Optimization
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
4 Most Important Factors That Impact Meta Ads Performance
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
