Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
The Experiment 2021: Ads Don’t Have to Suck
How to Prepare Facebook Ads Clients for iOS 14
During this time of uncertainty, you must prepare your clients for a drop in performance due to iOS 14. Here’s how to set expectations.
These Ads Suck: Will Users in a Privacy-Altered World Like What They See?
The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?
Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14
There’s a lot of freaking out about iOS 14 among the Facebook advertising community and a lot of people taking advantage of it. Breathe…
8-Event Limit and Domain Verification Scenarios: iOS 14 Challenges
The 8-event limit and domain verification, steps required of Facebook advertisers related to iOS 14, creates big issues for some businesses.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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