When using the Highest Volume bid strategy, advertisers can choose to set a Cost Per Result Goal. This allows to establish how much you’re willing to pay for the optimized action. It’s not a hard cap, but a goal the algorithm will consider.
CPC
Facebook reports on CPC (All) and CPC (Link Click). The first refers to all clicks and the second on all internal and outbound links.
CPM
CPM measures the cost per 1,000 impressions. It’s a good metric to evaluate competition level and costs to reach your audience.
Creative Hub
Creative Hub allows advertisers to craft drafts of ads that they can share with clients prior to going live. Once approved, drafts can be imported into ads in Ads Manager.
Custom Conversion
Custom conversions let you create rules for events or URLs so that you can better track and optimize for specific actions with Facebook ads.
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