A budget is an amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis.
Budget
Business Manager
Every organization should have their own Business Manager to organize their assets (pages, ad accounts, pixels, and more), and then provide appropriate access to those assets to partners.
Buying Type
There are two buying type options when determining how you will pay for a Facebook ads campaign: Auction and Reach and Frequency.
Call-to-Action
A call-to-action is a button or link on your ad that suggests the action you want your audience to take. Examples: “Learn More” or “Sign Up.”
Campaign
The campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve.
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