A call-to-action is a button or link on your ad that suggests the action you want your audience to take. Examples: “Learn More” or “Sign Up.” The CTA options available may depend upon the campaign objective you are using.
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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