There are two buying type options when determining how you will pay for a Facebook ads campaign: Auction and Reach and Frequency. Auction is available to all and is used most frequently. It involves competing with other advertisers for impressions and paying as your ads are served. Reach and Frequency has limited availability and includes minimum audience sizes and budgets, but offers more predictability and control. You pay for your delivery up front.
Some related reading:
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click here
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
Learn how to leverage custom events for enhanced Meta ads reporting, optimization, and targeting in this comprehensive course.
Sign Up
Meta Ads for Beginners is a free subscription to daily emails meant to grow your knowledge and confidence in Meta advertising.
SubscribeGain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
SubscribeFeel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.
