Buying Type

There are two buying type options when determining how you will pay for a Facebook ads campaign: Auction and Reach and Frequency. Auction is available to all and is used most frequently. It involves competing with other advertisers for impressions and paying as your ads are served. Reach and Frequency has limited availability and includes minimum audience sizes and budgets, but offers more predictability and control. You pay for your delivery up front.

Some related reading:

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