When you create a campaign, one of the first things you’ll do is select an objective. The campaign objective is your ultimate goal. Your selection will impact options, including optimization and delivery. Options include Awareness, Traffic, Engagement, Leads, App Promotion, and Sales.
A Campaign Spending Limit is set by the advertiser in the campaign. It is a hard cap on how much will be spent during the life of the campaign. This is different from a lifetime budget because it will not impact the way that your ads are delivered. You’ll typically use daily budgets and your campaign will stop delivering once you hit that limit.
A carousel allows you to display two or more scrollable images or videos in the same ad, with the ability to link each to a different URL.
If you utilize a product catalog, you can create audiences of people based on their engagement with your products that can be used for targeting and exclusions in your ad set.
Click Attribution is one way Meta gives credit to an ad for a conversion. Credit will be given to an ad when someone clicks your ad within a specified number of days of clicking. Click Attribution options include 1-day click, 7-day click, and 28-day click, the last being only available for reporting.
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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