Advertisers have the option of setting a daily or lifetime budget. A lifetime budget lets you set a spending limit for the lifetime of an ad set. Meta will attempt to evenly spread the amount you spend across the dates that you’ve selected.
Link Click
The link click metric measures all clicks on links that drive users to properties on and off of Facebook.
Location Targeting
Default location targeting will include anyone living in or recently in your home country. You can target and exclude locations by country, state, region, city, zip code, and more. In 2023, Meta removed options to target people only living in, traveling in, or recently in a location.
Lookalike Audience
Lookalike audiences allow advertisers to reach people who are similar to an audience of people already close to you. Lookalike audiences are based on custom Audiences, which tend to include your current customers or people who have engaged with your business.
Multi-Advertiser Ads
Advertisers can opt-in to Multi-Advertiser Ads when creating an ad. When checked, their product can appear alongside other similar products when a user has shown purchase intent by engaging with another product.
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