The default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your budget. No concern will be given to value, ROAS, or cost per action.
Impressions
Impressions are the number of times your ads were displayed to your target audience. Impressions aren’t counted if it is detected they came from bots.
Instagram Account Custom Audience
An Instagram account custom audience allows you to target people who engaged with your Instagram business account with Facebook ads.
Landing Page View
Landing Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad.
Lead Form Custom Audience
Lead form custom audiences allow you to create audiences of people who engaged with your Facebook lead ad forms to be used in ad targeting.
PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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