Instagram Account Custom Audience

An Instagram account custom audience allows you to create an audience of people who engaged with your Instagram business account and target them with Facebook ads. Targeting options include:

  • People who started following this professional account
  • Everyone who engaged with your professional account
  • Anyone who visited your professional account’s profile
  • People who engaged with any post or ad
  • People who sent a message to your professional account
  • People who saved any post or ad

Some related reading:

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