Okay, so we can no longer create a landing page for all non-fans who attempt to visit our new Facebook Timeline. But we can still add creative calls to actionA call-to-action is a button or link on your ad that suggests the action you want your audience to take. Examples: "Learn More" or "Sign Up." More and little salesy-type graphics to our cover photo, right? That’s what that’s for, right?
Think again, my friend. Facebook does not want you to do that. Here are the cover photo rules that you need to understand before publishing (emphasis is mine):
Cover images must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
I keep reading that there are “four new rules.” Sure, if you only count bullets. But there are a few more items that you need to consider in the little paragraph below those all-important bullets.
In other words, don’t do this…
The reason Facebook would do this is pretty obvious. You are trying to advertise on Facebook without buying Facebook ads. They need that revenue.
My advice: The goal of your cover photo should be to tell your brand’s story. Show why it’s awesome. It should not be an advertisement. If you look at it and think it could be considered an ad, change it.
