Jon Loomer Digital
For Advanced Facebook Marketers
  • Blog
  • Access
    • Building Blocks
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • FREE
    • The Loop
    • Blog Alerts
    • Video Alerts
    • Cornerstone Tips
    • Podcast Alerts
    • The Full Funnel
    • Beginners
  • Videos
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

The smartest Meta advertisers **stay in The Loop!**

Find Out More

Facebook Business Manager: Add Page, Instagram, WhatsApp

October 30, 2020 by Jon Loomer - No Comments

Last updated: March 1, 2025

Share via:

  • Share
  • Post
  • Email

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more.

Previously, we discussed how to add Business Manager users (people, partners, and system users). Now, let’s go through the steps of adding some of these accounts to Business Manager so that those people can manage them.

To access these accounts, go to your Business Manager and open Accounts at the top left.

Facebook Business Manager Accounts

Pages

To add a Facebook page, select “Pages” under “Accounts” in the Business Manager menu. Then click to add.

Facebook Business Manager Accounts

If you’re the brand and need to grant access to your page to an employee (person) or agency (partner), select the option to “Add a Page.”

Facebook Business Manager Accounts

Enter the name or URL of the page you want to add. Once added, you can give access to this page to a person or partner.

Facebook Business Manager Accounts

If you don’t own the page and want to request access to another business’ page, select the second option (“Request Access to a Page”).

Facebook Business Manager Accounts

Once again, enter the name or URL of the page you want access to. When you move forward, you can toggle what specific access you want to that page.

Facebook Business Manager Accounts

The owner of the page will have the ability to approve or decline that access. If you need help with either of these, read my post about adding Business Manager users for more info.

Instagram Accounts

You can also add an Instagram business account to your Business Manager. First, make sure that this is a business account and not a business profile. If it’s not, do the following…

1. Go to Settings from your Instagram app on mobile.

Instagram Business Profile

2. Select “Account.”

Instagram Business Profile

3. Click “Switch to Professional Account” at the bottom.

Instagram Business Profile

4. After selecting a category, indicate whether you are a creator or business (you can change this later).

5. Select the Facebook page this account is connected to. You’ll need to be the admin of that page.

Instagram Business Profile

Now, let’s add that Instagram business account to Business Manager. Click to add an Instagram account under Accounts in your Business Manager. Then click the button to connect the account.

Facebook Business Manager Instagram

Once added, you can assign partners and connect assets like ad accounts to your Instagram account.

Facebook Business Manager Instagram

WhatsApp Accounts

First, you will only be able to add WhatsApp business accounts to Business Manager. Make sure you’re using the WhatsApp business app, not personal.

Under WhatsApp within Accounts in Business Manager, click to add. Then enter the phone number associated with that account.

Facebook Business Manager WhatsApp

A verification code will be sent to your WhatsApp account. Once confirmed, your account will be added to Business Manager.

You will then be able to assign your WhatsApp business account to a partner under Users.

Facebook Business Manager WhatsApp

Your Turn

Are you having issues adding social media accounts to your Business Manager?

Let me know in the comments below!

Share via:

  • Share
  • Post
  • Email
filed under: Meta Advertising

Tags: Account Settings

PHC

Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

Click here

One-on-One

One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

Click Here

Podcast Widget

The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.

Listen Now

Training: Building Blocks

Training: Building Blocks
Jon Loomer

An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!

Get Access!

Subscribe to Jon's Blog

Feel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.

Subscribe

Connect with me:

Tools

  • Facebook Ads FAQ
  • Meta Ads Glossary
  • Facebook Pixel Event Generator
  • Social Media Search Activity
  • Meta’s Earnings Reports
  • Privacy Policy

Services

  • Power Hitters Club
  • One-on-One Consulting
  • Agencies

Quick Links

  • About Me
  • Where Should I Start?
  • The Pubcast
  • Podcast Appearances
  • Blog
  • Where You Can Find Jon
  • Jon’s Advertising Philosophies
  • AI ChatBot
  • Custom Event Mastery
Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
© 2025 Jon Loomer Digital
Website by Glass Mountains
  • Blog
  • Access
    ▼
    • Building Blocks
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • FREE
    ▼
    • The Loop
    • Blog Alerts
    • Video Alerts
    • Cornerstone Tips
    • Podcast Alerts
    • The Full Funnel
    • Beginners
  • Videos
We use cookies to ensure that we give you the best experience on our website. Is that ok?OkPrivacy Policy