I’m being serious. I’m on TikTok. And I’m creating a ton of content for you to help with Facebook ads.
I know, this just doesn’t add up. The “old guy” who made every excuse not to create videos. Too uncomfortable to get in front of the camera. Probably a month ago, I’d tell you this was ridiculous.
But, it’s happened. And I’m in deep.
Why I’m there and what my plans are could be an entire blog post in itself. Here, I just want to share some of the tutorials I’ve been sharing there. Maybe it will draw you in. If not, feel free to make use of them here.
Follow me already. Here are a few reasons why…
BreakdownsBreakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element. More for Video Views Quality
These are a couple of newer breakdowns that are specific to videos that most advertisers do not know about. They are incredibly useful!
@jonloomer How to break down video views quality in Ads Manager. #facebookads #facebookadstips ♬ Aesthetic – Tollan Kim
Customize and Save Your Columns
Are you customizing your columns in Ads Manager, saving them, and setting your favorite combination as the default view? Here’s how to do it…
@jonloomer How to customize and save your columns in Facebook Ads Manager. #facebookads #facebookadstips ♬ Hip Hop Background(814204) – Pavel
Run Ads to Promote Facebook and Instagram Reels
If you’re creating Reels, why don’t you promote them?
@jonloomer How to promote Facebook and Instagram Reels. #facebookads #facebookadstips ♬ Hip Hop Background(814204) – Pavel
Do Not Fall for These Scams
Ugh. If you’re a page manager, you’ve undoubtedly seen these scams. It’s insane that Facebook can’t eliminate and prevent them. Please, do not fall for them…
Do not fall for this Facebook phishing scams!
Stay Up to Date on Ads Manager Changes
How do you stay on top of Facebook Ads Manager changes? Like this…
@jonloomer How to view Facebook Ads Manager changes. #facebookads #facebookadstips ♬ Tutorials – FASSounds
Facebook Ads for Quality Website Traffic
I’ve written before about how I use custom events for monitoring and optimizing for quality traffic. Here’s a quick explanation…
@jonloomer Do you use custom eventsConversion events tracked by the pixel, app SDK, or API that are outside of standard events. These tend to be created to fit the publisher's needs when a pre-defined standard event will not. For example, this website has custom events that fire based on scroll depth and time spent on a page. Read more about custom events here. More to track quality website traffic? #facebookads #facebookadstips ♬ Aesthetic – Tollan Kim
TikTok vs. Facebook Ads Manager
Once I first started experimenting with TikTok Ads Manager a month ago, I was blown away. If you know how to use Facebook Ads Manager, you’ll have no problem adjusting to this…
TikTok Ads Manager vs Facebook Ads Manager
I’ve created a ton of content so far, and so much more will be coming. I hope you’ll follow me there.