If you’ve created a Facebook page for your brand, you likely have little problem getting current customers, friends and family to “like” you. But those who aren’t familiar with you need more than just a Wall to convince them to include you in their social circle. This is where the Welcome Tab comes in. Your… Read more »

Now that you’ve decided that you can benefit from having a Facebook page, let’s put it together. In future tutorials, we’ll go into details about implementation of some of these things, but today we will give an overview of the basic anatomy of a Facebook page. The Name Take your time. If you have multiple… Read more »

For the past couple of months, I have struggled with the thought of creating my own Facebook page. Obviously, I understand the value of a Facebook page. I’ve created several over the years. But did I need one for my own consulting business? Initially, I thought I could get by without it. I pointed to… Read more »

Facebook Places give users the ability to “check-in” and tell their friends where they are and what they’re doing at a given moment. We’ll get into the benefits of Facebook Places at another time, but this tutorial focuses on creating or claiming your Place. If your business has a physical location, you should create a… Read more »

In the first part of our Facebook Page Training, we discussed who needs a Facebook page. Now we’ll get to the why?. Whether you are an organization or an individual, are a for-profit or a non-profit, have a physical location or don’t, you can benefit from Facebook. As long as you are authentic, transparent, interactive… Read more »