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Focus or Diversify Your Social Media Presence?

July 26, 2023 by Jon Loomer - No Comments

Should you focus primarily on one platform or diversify your social media presence? I am your cautionary tail. I have the scars to prove it.

Filed Under: Marketing

Tagged With: Marketing - Other

Threads by Instagram is Here: Now What?

July 12, 2023 by Jon Loomer - No Comments

Meta launched Threads by Instagram, it’s Twitter competitor. Here’s what you should know about how it works, features coming, EU restrictions, marketing, advertising, and more…

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

Testing: AI-Powered ChatBot Trained on Website Content

May 31, 2023 by Jon Loomer - No Comments

I am testing an AI-powered chatbot that is trained on more than 140 pages of my website. Here’s the app I’m using and how it’s set up…

Filed Under: Marketing

Tagged With: Marketing - Other

How Short-Form Video Impacts Presence on 5 Platforms

April 24, 2023 by Jon Loomer - No Comments

I started publishing short-form videos to 5 different platforms beginning in late 2022. Here is the impact to my presence in each location.

Filed Under: Marketing

Tagged With: Marketing - Other

My Process for Recording Short-Form Videos

March 29, 2023 by Jon Loomer - No Comments

After recording more than 270 videos in six months and getting asked repeatedly for my short-form video recording process, here it is…

Filed Under: Marketing

Tagged With: Marketing - Other, Organic Facebook and Instagram

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Work With Me
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    • Account Audit
    • One-on-One
    • Membership Info
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    • Meta Andromeda
    • Modern Targeting
    • Audience Segments
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