When I was a kid, I could never lie my way out of a sticky situation. I was a horrible liar. Couldn’t convince myself enough that a falsity was true to convince my parents or teachers that it was true. So I rarely tried. Just winced and took the punishment. It felt like a curse… Read more »

Brand managers with a Facebook page have a very important, free tool at their disposal: Insights. You don’t need to blindly post to your page, unaware of what works and what doesn’t. Insights creates graphs and charts that help you easily determine what posts are generating the most discussion, how many people you’re reaching, and… Read more »

NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. In a prior post, I discussed ways that you could better engage your fans on Facebook. In this tutorial, I am going to get into the details of what an engaging post… Read more »

I created my Facebook page only days ago, so I pay attention to the modest number of likes. When it goes up, I click the “Likes This” link under the number on the left hand side. Sometimes it’s a friend, sometimes it’s someone I don’t know. Either way, I find knowing the Facebook page likes… Read more »