Meta appears to be testing a new breakdown by attribution. Here’s what I’m seeing so far and how it affects reporting.
Breakdown by Attribution: What I’m Seeing So Far
Meta Ad Sequencing: Setup, Requirements, and Caveats
Learn how Meta ad sequencing works, required settings, when it makes sense, and why the feature is currently buggy in some accounts.
Interactions vs. Post Engagement: What Changed and Why It Matters
Meta replaced the Post Engagement performance goal with Interactions. Here’s what changed, which metrics are included, and what it means.
My Content Plan for 2026
A breakdown of what I published in 2025 and how my content plan is changing in 2026, including blog posts, videos, podcasts, and mini-courses.
8 Episodes to Understand Meta Advertising Today
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Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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