The five Meta ads features I use most to analyze performance, fix problems, and make smarter advertising decisions.
The Five Meta Ads Features I Use Most
4 Ways to Use Value Rules to Avoid Disabling Advantage+
Learn how to use Meta value rules to solve targeting, placement, and delivery problems without turning Advantage+ off.
83 Changes to Meta Advertising in 2025
A comprehensive list of 83 major Meta advertising changes from 2025, covering features, rules, reporting, optimization, and creative updates.
8 Essential Breakdowns to Use in Meta Ads Manager
Use eight essential breakdowns in Meta Ads Manager to uncover context, diagnose issues, and better understand how your ads are delivered.
When One Ad Gets All the Budget: Your Options
When Meta gives almost all of your budget to a single ad, it’s frustrating. Learn the best options for handling underdelivering ads…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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