When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
When Do Targeting Inputs Matter?
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Results: Identical Ad Sets, a Split Test, and Chaos
I ran a split test of complete identical ad sets and ads. The result was chaos, and there was plenty to be learned from it.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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