Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
16 Ways to Improve Lead Quality
Does Meta’s Advantage+ Campaign Setup Impact Targeting Control?
A breakdown of Meta’s Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
13 Foundational Lessons on Meta Advertising
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
11 New Meta Lead Ads Features That Improve Quality and Lower Costs
An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?
Flexible Ad Format: Why I Use It and How You Can Too
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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