When should you use Advantage+ Audience and when should you use the original audience options? Here’s a closer look at best practices…
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
Common Advertising Mistakes Related to Placement Selection
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
Not Everything Has Changed
So much has changed in the world of Facebook and Meta advertising during the past 15 years. But what has always remained true?
6 Targeting Mistakes Advertisers Make
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.