How to Get Around Facebook’s 20-Percent Text Rule on Ad Images

Facebook Ads Image 20 Percent Rule

First of all, Facebook’s 20% rule that applies to the amount of text that can appear within images of News Feed ads is stupid. It’s poorly enforced. It’s inconsistent. It’s ridiculous that it applies to link thumbnail images.

Did I mention that I hate it?

Lately, most of my ads are getting through. Not all of them. But most. Unfortunately, this doesn’t appear to be the case for most (as you’ll see from the comments under this status update):

One of Facebook’s issues is that they appear to approve most of these ads, but then later reject them. So if you’re looking to run an ad for a short time anyway (which has been the case for many of my ads that seem to slip through the cracks), you may skate by.

But I noticed something else recently that’s more than a bit annoying. The amount of text often doesn’t matter. It all depends on the placement of that text.

The Evil Grid

Recently, I started a campaign that initially consisted of two ads. Both were link shares that used thumbnails that measured 400×209 to make use of the new, awesomely big real estate in desktop News Feed.

Those ads used two different images. Here they are:

One-on-one FB Ads Coaching Gray

One-on-One FB Ads Coaching Orange Original

The two ads are nearly identical, barring some color differences. But guess what? Facebook rejected one of the ads — the orange one.

The reason? The 20% rule.

First of all, it’s pretty ridiculous that one made it through and one didn’t. And that ad with the gray image is still running a week later.

But when Facebook rejected that orange image, I was directed to their Grid Tool.

Upon uploading my orange image into the Grid Tool, that image was then displayed with 25 boxes over it. I was instructed to select the boxes that contained text.

Facebook Grid Overlay Rejected

I wasn’t sure if my logo qualified as text (or the “GO” button for that matter), but I assume it doesn’t. Even without the logo, the text I used spilled over into six boxes. Facebook claims that means my image was (at least) 24% text.

But I quickly realized the text could be moved to fit snuggly within those boxes. So I moved the text — the size and everything else remained exactly the same — and tried again.

Facebook Grid Overlay Accepted

Note that a sliver of the “g” in “Coaching” spills over into one box. Even if I were to count that box as well as the “GO” box, it would mean that my ad is now 20% text exactly.

So I resubmitted my ad. What do you know? It was accepted.

Get Frustrated or Use the Grid Tool

When you think about it, there is no true way to measure the percentage of text in an image. Since letters aren’t blocks, there will always be white space in between.

This is why using a grid is so inexact. It doesn’t really measure 20% text at all. It just measures whether there is some text within 20% of the squares within an arbitrary grid.

So, yes, it’s an insanely stupid rule. But you have two choices here:

  1. Ignore the rule, cross your fingers and get frustrated when your ads get rejected; or
  2. Use the Grid Tool to make sure that your text is in the right place.

I recommend #2. Be conscious of the amount of text within your image. Before you submit your ad, make sure that text is placed properly when you use the Grid Tool.

Your Turn

How about you? What are your experiences with the 20% rule? Let me know in the comments below!

  • Mark Adams

    Jon: I have had the same exact experiences. 20% doesn’t mean 20% it means 5 boxes. Fortunately I have found FB is much more lenient on placing text as part of the image as you suggest.

    Now if we could just get FB to not disapprove ads after they approve and start running them. Kills the CPC when you have to relaunch a new ad, not to mention frustrating…

    Anyway, good post. Thanks. It’s reassuring to know other people go through the same aggravations…


    • Jon Loomer

      Oh, I HATE it when I get an ad that is killing it, and then it gets stopped. I can never replicate the success.

  • Susan Wilcox

    Jon: Had the same experience on Saturday. I took exactly the same steps and had the same results. Nice to see the process confirmed — you never know if you actually corrected something or if the second time you just were lucky enough “to get through.”

    • Jon Loomer

      Exactly! No consistency.

  • Fábio Lima

    Great Post Jon. Yeah, the “Go” button counts too. And your logo counts in the sum of the 20% rule, too. I agree with you, it’s such a ridiculous rule. Take care!

    • Jon Loomer

      Thanks, Fabio!

      • Fábio Lima

        Thank YOU Jon for posting always great content! :)

      • Kelly Cockerell

        I haven’t had much luck with the Logos and buttons, they seem to always count them. I have even had them count the letters physically on a building in the background. Where do you guys go to argue with them?

  • webnavgal

    Keep waiting for them to change this requirement any day, too, as they did with the header spec. I have often had ads with text over 20% that don’t get pulled for a day or so. Great post, Jon.

    • Jon Loomer

      I wouldn’t be surprised if this goes away. That said, I see the need for it — at least the spirit of the rule. Facebook doesn’t want a bunch of banner ads cluttering the site, and this is basically what would happen. But there has to be a clearer rule to apply here!

      • webnavgal

        Yes, agreed. We still need the spam ad patrol.

  • Ahmed Ismail

    Great information! You might want to direct your readers to as it gives the lead in to the screen you send them to, which is the upload screen.

  • Michelle Pescosolido

    Also what is stupid is when you upload a video straight to Facebook and they disapprove the ad because the video display images out of the 10 you are offered shows your screen that has text in it. Doesn’t sit well for me when I am trying to do screen shot video tutorials.

    • Jon Loomer

      I hear you, Michelle. Use Power Editor and upload a custom image for the video that you know will pass.

  • Lori Harris

    I had the same experience; only I moved my text around before submitting the ad. And… in my case, facebook counted the logo.

  • Alejandro

    This is great. Thanks!

  • Antonio Calero

    Mate, I have had that same issue a few times in the past and then decided to do the same thing: I have created a 5×5 grid in Photoshop that I use to create my ads. No image rejected since then… But be careful: at times they could also consider call-to-action buttons and logos as part of the text!

  • @kylereed

    I have created a PSD for this very reason. I work with bands that post on FB regularly and we have to do this all the time. It is really hard to have album artwork there for a promoted post and get it in the 20% rule.

    And you are right, the inconsistency is enough to drive anyone crazy. I am hoping this changes very soon. But until then it will require me counting pixels.

  • Darrin Caldwell


    We just rely on the 20% Tool just to make sure that we keep our ad metrics clean. I don’t like having partially spent ads.

    A little bird did tell me that certain brands are getting a some leeway on the 20% rule. That is most likely why many of your ads are “sneaking by”.

    I think that like the whole no promotions in the timeline issue, this 20% rule will soon go by the way-side, especially with video ads looming on the horizon. What do you think?

    • Jon Loomer

      I think the 20% rule could go away, but I also think that the spirit of the rule makes sense. They just need a better and more concrete way to say they don’t want ads that basically look like banner ads. That’s my assumption — that this 20% rule is the temporary solution.

      Video ads are on hold, so I wouldn’t expect those to happen any time soon.

      • Darrin Caldwell

        I heard they are coming sooner than later, especially within Instagram; but these things always take time.

      • Ro

        Jon, loving your content here, thank you! So what is the “spirit” of the rule? I frankly don’t get it. I had an ad rejected today. It’s funny, catchy, it’s a really great ad… partially BECAUSE the text is large and occupies a lot of real estate. It just says that studies show that 8/10 men prefer this (pretty fit woman) to futbol. The ad ran to my budget before they rejected it so its a non-issue but the male version is scheduled to hit Monday (8/10 women prefer him to chocolate). I’m SUPER curious to know what the 20% rule is meant to prevent. Any insight?

        • Jon Loomer

          I think the main thing is preventing the News Feed from looking like banner ads. It’s supposed to be the place for social interaction, and banner ads interrupt that.

  • Shonda Rogers

    Thanks, Jon – i came back and read your post after an ad that WAS rejected started running – with no notice…except the bill…so i agree that the system is inconsistent! Thanks for the tip on using the grid.

  • Christina Ragusin

    The thing that bothers me the most about it is the grid is 5 across. So, you can’t have centered text or it will spill over into three boxes. It should be 6 across, or have more, smaller boxes. My OCD hates pushing text over to the sides!!

    • Paul Pedersen

      Isn’t it better with an odd number of boxes across? Centered text with any even number of boxes would automatically span two boxes. With an odd number, you have a box in the center that centered text could conceivably fit into completely.

      • Christina Ragusin

        Yes, except that box is very small. You end up having small text just to fit it in, and it ends up looking out of place in the ad.

    • domimori

      Hi Christina, you can have text in the middle of an image it just needs to go across the width of the image but not across the height of the image. If you slice your image into horizontal 5ths, you can put text across the middle 5th no problem. The more important thing to consider here is that if you have so much text, you’re struggling to get it in the 20% rule, you really should be putting that text in the post, not on the image. Always see the image as something to catch people’s eye, then the post to deliver the message. :)

  • Andrie Schoombee

    Hi Jon, in my experience, text that slightly goes over the lines doesn’t add those boxes to your count. This can also be seen with the screenshots at and, where you can clearly see some text that goes over the lines, but are not counted as a “red” block.

    What really ground my gears a while ago, is that I also had 2 almost identical ads, one got through, the other rejected. In the rejection notification mail, there was a link where you could query the rejection, which I did, then a day later I got a mail saying that it was a mistake, “sorry”, and that the ad is now running. I mean, come on!! I understand it can be quite complex to write an algorithm to enforce this rule, but seriously.. IMO, they should give a bit more leeway in terms of the images they reject – instead of rejecting everything above 20% (erm 5 boxes), rather reject anything above 6 or 7 boxes, and those in between can be sorted out by a human. An ad with 6 blocks text instead of 5 really won’t spoil anyone’s newsfeed.

  • Ryan Burchinow

    Right on Jon! Thanks for the post and the confirmation about the 20% rule being enforced on Link images.

  • Omkar Mishra

    It is a stupid rule..It even takes Brand’s name on the image printed as text and most of the time we turn up with more than 20% text..Waiting for it to be discontinued

  • corporateserf

    I actually fought (and one) for one of my previous clients. I pushed the ad through showing them the actual number of squares it occupied. After that, I moved the text where I wanted it to be on the ad with a version showing the grid (moved to accommodate MY layout). Same number of squares, just in a different position.

    I agree that this is a very arbitrary rule, but to their defense, it’s usually just a human trying to sort through a ton of ads and it gives them the opportunity to have a shorthand to speed the process. Much like the old days when screenplay readers flipped the pages to see if text exceeded the format, and no matter the content, they rejected it.

  • yowchuan

    Why not just let the public judge ad’s ‘aesthetic’? For instance, the higher the CTR of an ad, it should mean the ad is more effective, and should be given a higher exposure level.

    Ads with lousy copy writing or in FB’s case, more than 20% text, should be judged by the ads low CTR or high bounce rate, definitely not through some artificial filters made by some guys in Facebook who decided this should be made the law. I hope this nonsense is quickly repealed.

    Good luck to the Fontographer who tries to advertise his wares on Facebook!

    • Chris Gould

      oh wow i feel sorry for the facebook fontographer

  • Leo Monaghan

    I just argue with their “team” repeatedly (ie. up to 6-7 times) over every single ad. The more of a hassle/money/time waster this is for them, the more likely they are to drop the whole 20% rule altogether.

  • Ravi Shukle

    Good point Jon, the squares were always going to be used as a guide it’s just a shame that it doesn’t accurately depict the exact amount of text we’ve used. One question isn’t your logo part of the 20% text?

  • deb ehnstrom

    I realized the same thing, Jon.They were shutting my ads down based on text layout, not for actually exceeding 20%. In one recent instance, I disputed their rejection. I called facebook out with their own rule and said, The rule is <20% not “ text must fit cleanly in five boxes." (my ad had much less than 20% text!) They replied with, "oops, our mistake" and let me restart. This isnt the most efficient way to get things done, obviously, so I have learned to group on the grid. Maybe we can all create 20% compliant ads with wacky layouts all over their grid and submit together in protest. When facebook reject our ads, we will flood their ad help email with our message to fix the problem already! ;)

  • Tails of Whoa

    This rule basically means I can’t advertise or promote any of my work as it has copyright written on it and they are cartoons which without the text just don’t work. Didn’t know about any of this until I tried to promote a post tonight for a Christmas card as I need to sell a few more to raise more money for the two charities I am helping this year. I am not really a business (I joined FB as a social not advertising media thing) so bit the bullet any way and spent £25 or tried to (spent £3 last year) but rejected because of course it also said Happy Christmas on the card. So with FB pushing and pushing boost post and advertise down my throat these past months I was pretty annoyed when I can’t even pay for my fans to get my posts! Well at least the charities will get the £20 I didn’t get to spend on FB promotion!

  • Shelly

    Facebook’s 20% rule deserves an award for the stupidest thing on the Internet. I’ve had super-high quality attractive ads rejected — it’s utterly arbitrary.

    • Louise Grogan

      Good grief, this approve, not approve, approve then not approve is a major issue for a great number of advertisers. I just had the same, and that is with an image where the text is an integral part of the image. I read that text that is an integral part of an image and not overlayed is not subject to the 20% rule. We need a solution on this please. 20% is a max of 6 square of the grid. To fit to arrow of font in the same square make the text look small on the image.

      Increasing to 25 or 30% would be great of increase the level of flexibility.


  • Kristen Kramer

    I am SO GLAD I found your post! Our ads kept getting approved and then rejected. Tightened up my spacing between the two lines and suddenly I was at 12% and not 24%. Ridiculous.

    • Jon Loomer

      Nice! It is ridiculous, right? You had the same amount of text each time, but one is acceptable while the other isn’t.

  • Simone

    this is the most stupid thing ever done by FB: I work with events and they rejected a post with my event because of 20% of text on image… but DAMN… image is a FLYER OF THE EVENT so of course i have to write there some information… I CN’T GET IT

  • Simone

    this flyer :(

  • Helen Drew

    Can somebody please direct me to the section on FB where I can also complain about this stupid rule. It could easily be resolved if we had a grid with alot more boxes. I to am worried about shifting text up and getting it rejected.

  • Alice

    Does this ‘20% text’ rule apply to ad images that are just the typeface logo?

    • Jon Loomer

      Supposedly, yes.

      • Michael

        Yes, logos DO count toward the 20% if they contain text.

        We have a Restaurant account that is opening a new store in a fairly major metro, and their logo is all text, 2 x 1 size ratio, a fairly ‘fat’ shape. We had to comply with the ‘evil-grid’ in order to get the ad approved.

        Given Facebook’s reasoning as to “thwarting spam”, our ad was about as tasteful as one might design, and led to the corporate site. No spam, no scam.
        – – –
        Methinks some of the dictators at Craigslist held a seminar, and Facebook was major attendee, given of late how ‘arbitrary and/or automatic’ their rejections seem to come.

        But, as they own the ball on which we play this sport with billions of people, we can either waste time crying at the ice-wall (vague GoT reference), or treat it as yet another design challenge to over come.

        Cheers from Southwest Ohio.

  • Takács Tamás

    It’s not even 20% rule, it is a 5/25 rule… not the same! Facebook staff should go back to school for some math lessons! 20% would be fair, but not this 5/25 sh*t! Grrrr

  • Jenna Kimbrough

    My ad has 16% text according to the almighty grid tool but Facebook is still rejecting the image.

  • Shelley

    The rule is stupid and arbitrary. Facebook is cutting off its nose to spite its “Face” with marketers. Makes no sense.

  • jordan bergeson

    There is another way to get around this. What I’ve found is that if you run on going ads to automatically promote your latest post, you get to fly under the radar for this requirement. I have successfully been breaking this rule for over a year now. The less you touch your campaigns, the less attention they pay you. I have 2 pages with a combined 80k followers and I’ve promoted some posts to 60K impressions that are in direct violation.

    I haven’t shared this with anyone because I didn’t want this loophole to be discovered and closed. Sadly one of my accounts switched to the new ad structure with 3 layers Campaigns, Ad sets, and ads. With that came another BIG change they failed to mention. The removal of the option to auto-promote your latest post. The tick box was replaced with “To make sure you’re only boosting your most important content, we no longer automatically promote new page posts.”

    After contacting facebook, they confirmed the feature has been removed stating:

    “Thanks for contacting our team about the functionality to “keep your ad up to date by automatically promoting your most recent post”. To help simplify our ads system and reduce confusion, we have removed this feature from our advertising system, and you can no longer have your ad auto-update to your latest Page post. Many advertisers found this feature to be difficult to use and unintuitive.
    To replace this feature, we recommend regularly “boosting” your posts directly from your Page for future posts. By boosting your posts, you will be able to decide the budget level for each of your posts individually. For more information on boosting your posts, please visit our Help Center:

    The problem is, boosting individual posts for my pages is absolutely ridiculous, and makes managing our budget VERY difficult. Also, I now lose the ability to break the 20% rule by skipping the boost button and utilizing the ongoing campaigns that auto promote posts. Any thoughts or advice in relation to this change here?

  • Rami El Khoury

    they didn’t even think of Typographic Posters…

  • Brittany

    A friend told me this weekend Facebook was switching to 40% rule. True? Would make it better, but I too hate the evil grid.

  • Jason Mailley

    I tried a few new alternative messages that wouldn’t feel too commercial and more social, like what my audiences likes to share. Well, obviously, Facebook didn’t like it. It’s funny that the second ad, with more text, got approved.

    • Louise Grogan

      Bonjour Jason. Je parle français aussi. I suspect that the algorithms catch some – cough, cough “flaws”, however it is directed to a different person each time…or sometimes the same depending on what time it is and zone… then this person has the last word. I had a few very professional and diplomatic exchanges with them. When I say, them, it’s probably Level Midget where they act and speak like security guard.

  • Justin Kibbel

    Can someone explain how this ad gets past the 20% rule? It has to come down to $$$’s. Does FB look the other way if you spend a certain amount on an ad? (this site isn’t letting me attach an image, but the ad is basically this image –

  • Mike Giles

    Hi John, Have you had any consistency on your logo being excluded as part of this rule ? All our ads we currently build counting the logo as part of the 20% rule (usually using 1/25) if logos are considered as non-text we just scored another text block :) Would appreciate your feedback.

  • kelvin

    Hi i happen to google and saw your post about 20% rule. Is there any soulution for me to overcome it? I attached the image for your reference.

  • Patrick Michaels

    Pop ups are just as stupid yet you have one on your site.

    • Rodninio

      Pop-ups maybe be ‘stupid’. Whatever you mean by that. But they work. Pop-ups have proven to be a great way to include calls to action. There’s no more efficient way to get email sign-ups for example

  • Don

    I had the same issue, but except the rejection, FB stole our money as well. Fuck it.

  • Nope

    I have no qualms spending my advertising budget elsewhere. Facebook can kiss my fat ass. Thanks for giving some clarity to this issue, when Facebook failed to explain it.

  • anon

    This rule is total BS, it’s my ad space that I’m paying for, shouldn’t I be allowed to roll the dice and see if it gets clicked on. Why let Facebook tell me that “people may think it’s spam”, no they won’t, they’re not stupid, it’s definitely an ad.

  • Dave

    Facebook truly is turning into the most useless advertising media on planet earth. With all their rules and regulations even if you boost post or pay for ads you get rejected!!! I say we all go looking for another social media platform!!!

  • johnhorsemoms

    I just started doing dark posts and FB is citing the 20% rule now also applies to dark posts. When did that happen? :-(

    • Julie Herczeg

      What is a dark post?

  • bdivad

    Jon, I manage a community page from which we boost some posts — the posts include a “weekly read” for which we typically post a book cover. Guess what? Book covers have words on them! Facebook didn’t appear to get the notice. (A few of our rejected boosts have gone through after my appeal, but the FB decision-making rhyme and reason is very difficult — i.e., impossible — to discern.) I really despise times when FB alerts me that I should boost a post because it is doing extremely well “organically,” then I waste my time and resources by boosting it only to have FB reject it based on the grid!!! FB assures me it is impossible to figure these things out ahead of time — if this means some boosts “slip through,” I might stop complaining about that particular FB nonsense, but it really all sounds extraordinarily arbitrary and stupid.

    What’s particularly galling is that Facebook staff seem unwilling or unable to enunciate the purpose of the 20% rule, or to respond to my suggestion that they at least go to a grid system with many more grids (which would cut down on the number of rejections). Your earlier comments on a possible FB concern with banner ads makes some sense for original ads, but maybe doesn’t get what I assume is our approach of relying on an original post from our page … a picture … even if that picture has (OMG) words on it. Have you had any recent updates on this ridiculous rule? Thanks!!

  • Dhiraj

    any ideas whether numbers are considered as text for FB boost posts?

  • CP

    Hi I just wanted to say that I LOVE YOU FOR WRITING THIS.

    This rule and grid and lack of graphic freedom screws with me on a regular basis. Thank you for acknowledging the stupidity.

  • Shravan Veer Kohli

    Ignoring the fact that this rule is utter nonsense, if they really wanted to test this accurately they should provide a more detailed grid with at least a 100 boxes… so much space between the selected boxes goes to waste…..

  • Ryal

    Hey Jon, do numbers count against Facebook’s 20% text rule? I have a calendar image with a big number. Thanks! Big fan. – Ryal

  • ken

    I would not be so pissed off if they apply this rule on post approval phase – the worst is that my campaign got cancelled after the ad was approved and was running for half a day with customers clicking Like and Share. This is definitely hurting us as we promised to draw a reward and now its cancelled in the middle of the campaign :(

  • Clare Kemp

    I complained about someone else’s ad on Facebook (because they were conning money out of people). Within a few minutes my ad, which had been running for 9 months, was pulled. If I count the pixels, it’s 13.2% text… Only using their crude tool does it exceed 20%. Still arguing the case with them. And seeing plenty of other adverts that have more text than mine. Can’t believe Facebook are willing to throw money away like this – wondering what shareholders would think!

  • Platinum Heritage

    So I’m using this tool:

    to make sure I comply with this stupid rule. From this screenshot you can clearly see that I don’t have any text:

    Why on earth my post boost get rejected? I’m telling you take my money Facebook, and FB tells me go away with this stupid and not properly functioning rule?

  • Zura

    Well, I’m new to facebook page and right now trying to sell my products.. thanks for your advice.

  • Faith Hannah Van Lith


  • Andrey Shipilov

    Your website is just pure shit.

  • Eric Barbieri

    I see no way to “submit” a new ad! I can see how to upload a new image and check for 20% text with their “tool,” but then there is no way to actually put the new image IN your ad! No Edit button for the graphic on the ad, only editing for text elements! Are they nuts or just incompetents? Frustrating! Anyone know??

  • leslie_nicole

    I hate the evil grid too. What makes it such a pain is that I have to drastically change my promotional graphics that I use for my posts and and newsletter to fit the FB format.

    Little tip if you use Photoshop. Get the Free Guide/Guide extension and create 5 columns and 5 rows of guides. Then keep your text within 4 of the boxes formed by the guides. A lot easier than having to upload your graphic every time to check it.

  • Conrad Spamer

    Thanks for info & link. Great help in working around the primitive metrics in current use.

    • Guest

      It is a link ad not an image one.

  • Bogdan

    How was this ad approved ?

    • Emil Indricău

      It is a link ad not an image.

  • cdpage

    Discovering this too!

    FB could keep it’s 20% rule if they just made a small edit to the grid. Just change it to 10×10 (making each quadrant 1% of the image rather than 4%)

    I’ve created a tread on the facebook help page that illustrates the difference between moving the text and having a 10×10 grid… without changing the size of the text it goes from 54% to 20% to 14%

    check it out, please comment if you think it’ll help get their attention.

  • Michelle

    So, you didn’t mention why the orange ad was rejected? Why was the gray one kept at all? You left me in suspense?! HA

  • domimori

    Understand not everyone might be using Photoshop but for those who do to make FB ad images, use the grid to imitate Facebook’s 20% rule. Then you can easily see where you should be moving text around to. To correctly set the grid up in Photoshop, go to Preferences > Guides, Grid & Slices then set your grid settings to what they are in the image I have attached.

    Personally I don’t think the 20% rule is that bad. I’ve seen far too many images with HUGE text for absolutely no reason. 95% of the time, you can reduce your logo and text size and it will still have the impact you intended. Bear in mind that the size of the text in standard posts on Facebook are probably around 8pt, 10pt, max 12pt. so why do people feel the need to put BIG text on images!

    Although I totally agree with you Jon that Facebook’s inconsistency in enforcing the rule is annoying, it’s better than allowing brands (for whom Facebook is mostly for these days) to start filling our news feeds with text heavy marketing blurb.

    Also to add, the more important thing to consider here is that if you have so much text, you’re struggling to get it in the 20% rule, you really should be putting that text in the post, not on the image. Always see the image as something to catch people’s eye, then the post to deliver the message. :)

    • Louise Grogan

      Although, I am totally frustrated with this rule. I have recreated the grid in ppt…easy to do. 1200×444 px= 12.5 inches x 6.43 inches. I have photoshop too. I like your reply. I will explore working with PS. I wasn’t quite sure how to do the grid, and I’m more familiar with ppt. I understand your thought on big font. It’s simply that sometimes I want to do some effects…increase the size of one small word, or just one letter, then…vlam…it goes over the 20% bcs I just hit another box.

      As well, think about the people who may be not as techi as you and I may be. I don’t know… we all need a solution to make it nice and easy for everyone. We all invest lots of green bills in this. Again, they don’t understand our business and even less our target audience and the language we need to capture their attention.

  • Chris Gould

    the fact that i can use only 20% words is ridiculous… especially as its a writing service! no duh… had a two image approach using bold images and images containing quotes/words over bold backgrounds. Most Disappointing to hear thus far, here’s hoping they accept my new logo lol

  • kjwrite

    Stupid and pointless. Facebook need to sort out their problems. Especially since advertisers pay their wages.

  • Frustrated by FB

    Most a$$ed thing on the internet. ANY graphic design fan knows that FONTS and TEXT in themselves are part of the artistic statement of a poster or ad design. So who the heck the “F” is FB to tell PAYING customers whether the text is overdone, too much, effective, not effective?! What is the POINT? Just let the customer design their own damned ads and run them. If the ad doesn’t get a lot of interaction, that is the customer’s choice. But it should not be up to the “text nazis” at FB to tell me what text I can or cannot include in an ad I am PAYING THEM to boost!!!

  • Gary – CloudNet360

    Good post. It’s amazing what a few simple tweaks will do to improve something.

  • Louise Grogan

    Jon, sincerely it is a rotten policy that needs to be seriously revised. I also created really great ads related to my profession. I know all the ins and outs to get around this 20%. It’s a waste of our time, and limits our creativity. We pay for this advertisement. And kuddo, we should definitively be the judge of that. The people on the other side do not understand our business, much less our target audience and the language we need to use to catch their attention.

    We all know this to be factual and true. There is no such a thing as remaining obedient considering the amount of $$$$ we invest in this. Reach a higher level of administration, complain, complain, and not stop complaining is the way to get a resolve in our favor.

    So, I would invite people here, the business friends of your business friends to join the club and climb the ladder of administration as high as you can, and don’t give up. That is what I am doing now bcs I am so over this stupidity as if we were 12-year old adolescents.

    Graces, blessings, and prosperity to all of you. Louise :)

  • vathgar

    One way I have used in the past is to get the ad approved with an image that has little to no text and after it is approved edit it and put the image that I want in there

  • Simon

    Its ridiculous and will limit their ability to ever be a credible player in the advertising market.

  • Eduard Irimia

    Facebook is more and more a big censorshit. That’s why so many restrictions, limitations, so many so called good-practice policies, rules that are obvious made with the user in mind but in such a way so to restrict as much as possible the wide transfer of targeted information in real time. There are many users out there who has a lot of valuable stuff to share, but they are not corporations with an agenda, so they don’t have great amount of money to pay to be seen. That’s why Facebook give them such “award-winning, rocket-science” tools and services, arguing stupidly about their meaningful purpose and efficiency when the real fact is that the lack of functionality and usefulness rules!

  • Mohammed

    This is really annoying. Facebook’s 20% rule is really stupid.

  • FreedomFighter

    Thanks for the tool!

  • Nick Taylor

    I couldn’t agree more, it’s a ridiculous rule! I ended up building a grid checking tool on my website if anyone wants to use it.

  • dave

    So is there a photoshop function that allows you to display the grid boxes so you can see them when you create the ad? I found this article when I was trying to figure out how to fix this issue and I am currently having to keep changing and moving the text to see if it will fit in the boxes. I could save a ton of time if I could see the boxes as I create the ad.

  • Renee Labrana

    It’s ridiculous. i’ve had an all text ad accepted and then a professional poster rejected. are they trying to set up making us use their own graphic designers. stupidest thing ever!!!!

  • DjKoolaide Mix

    Thanks for your help Jon!

    Facebook sure makes it hard for people to spend their money!

    I’ve been going round and round with Facebook cs. They manually approve, then the ad suddenly becomes disapproved again out of nowhere! Then I wait 3 days to get canned responses from Facebook cs telling me they don’t see any disapproved ads! It’s TERRIBLE customer service! Because of their micromanaging, Facebook is preventing themselves from growing that much more.

    One thing that would help is a SIMPLE FIX. Just add more grid lines and make the boxes smaller so they can get a more accurate measurement of what 20% actually is. It’s not rocket science. With modern technology it’s 110% doable without much effort.

  • Hard Laced

    Right now I power editor is saying my add violates the 20% rule… There is NO added text in the image I’m using, none! Check out the screen shot of the desktop news feed preview. What do you think? Violation? I don’t think so.

  • Waltraute

    Totally agree. It’s daft and hypocritical. If you sell advertising, you should let people advertise!

    I have had this whole circus with Facebook in the past (it’s bad news if you sell things with writing on, such as books). One technique I have found to work is to Photoshop pictures where the writing isn’t important or legible anyway (small text on a book cover, for instance) to reduce the contrast between text and background. Eventually Facebook does stop seeing it as text.

  • Matt Milcarek

    How is the text “Jon Loomer” and “go” not counted as text in the ad? It seems that your “approved” ad still has 6 boxes of text.

  • Lot Intuitiv

    Well… I use the Grid tool and I see no reason why my add was rejected… and now i’m loosing money as My add is supposed to run today!
    It’s not the first time the grid tool is screwing me or that after that, when i wanted to change my pictures, FB started complaining that my new picture was nor square!!! at the same time it says that the picture has to be over a 1000 pix by 600 pix.

    Does FB want to lose money on purpose?

  • MichaelCordova

    Why would Facebook turn down images if someone is willing to pay for the ad? Like you said, it’s just too arbitrary.

  • DVJ Rick Kraft

    Just got hit by the 20% rule. Wow, why couldn’t they tell me that BEFORE they processed payment? Also, I should update my linked photo on mixcloud just to satisfy Facebook’s advertising guidelines? FB can go stuff it.

  • Adrien Depoortere

    Does anyone know if there is a minimum size for the text? Because I’ve had ads that are screenshots of a website which have really really small text that didn’t go through

  • Gordon Lamb

    I am trying to sell books, DVDs, CDs and nobody at Facebook can tell me how to advertise these without text on images? I have just had one ad rejected where the text area occupied was measured on Photoshop at under 7%. The people responsible for this ludicrous rule can only be described as imbeciles. Nobody at Facebook can even tell me why they have this rule. I guess they are doing so well that they don’t need my business.

  • CCousins

    I have been trying and trying to access the Facebook grid tool, but both of my browsers fail to load it. Does anyone have the dimensions, including the grid placement, by any chance?

  • Angel Clark

    they did test studies and FB fans responded poorly to ads with lots of text, since they say they are user focused (smart since the fans are the consumers) they made the 20% rule.

    Your logo, Jon Loomer, and your call to action, “go” would also be considered text…

    Just because an ad gets through does NOT mean that it’s okay (which is exactly what i thought). I had ads that were running for months that I assumed were okay (they also had good relevancy scores). Wrong. They shut down my account completely (not just the ad) and it had to go through the appeal process. It stinks, but take it very seriously.

  • instntkrma

    time to go back to direct mail and telemarketing. the arbitrary rules and haphazard ad placement are getting old and I’m tired of wasting time and money on a company that doesn’t treat me like a customer. With all the TRASH that is on facebook I can’t get a good looking professional image accepts for more than 25 hours before it is THEN rejected.

  • Saltzman

    The ads they reject from me shows how utterly incompetent facebooks ad policies or enforcement is or are. They reject images of the items my store carries (video games, toys and accessories) because the items have small text/brand names on the boxes– to an extent, I could argue that my images basically have really no text when viewed in context — but i think they just view the whole box or packaging as text. I often contest their decisions, and they have yet to back down even once. Here’s the most recent one (but by no means the most ridiculous rejection). Id also add you can add this to why I think Facebook is the worst bang for your buck in online advertising and routinely demonstrates that they dont want my business.

    • Saltzman

      Boy, if only i covered up the parts that have the magic the gathering logo, and maybe block out the card packs too as they have text on them, and rip off the price stickers and block the front of the boxes, oh and the price stickers and labels on the super nintendo carts underneath need to go too. What would i be left with? highly censored colorful boxes and zero actual marketable value. Thanks for the pro-tip on reducing text in my images Facebook.

  • instntkrma

    I had $2000 budgeted for Facebook ads this month, but really just can’t run the campaign on facebook so we are shifting gears and doing google adwords and twitter instead.