The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?
I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.