The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?
It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?
Controlled Test Results: Facebook Organic Reach is Under Reported
I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
Why Our Obsession with Facebook Page Post Reach is All Wrong
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
An Experiment: Testing Facebook’s News Feed Filtering Algorithm
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.