There are many different ways to scale Facebook ads, but most methods are flawed because they are abrupt and reactive. Slow Burn is neither.
Slow Burn: A Strategy for Scaling Facebook Ads
Why Won’t Meta Spend My Advertising Budget?
One of the most common Meta ads issues relates to delivery and an inability to spend the advertising budget. Here are potential causes…
How to Determine Your Facebook Ads Budget
How do you determine your minimum Facebook ads budget? With a little math. Here’s a formula and several considerations for setting a budget.
Facebook Ads on a Budget
It is a big challenge to get results from Facebook ads on a budget. But it can be done. Prioritize these three things…
How to Determine Facebook Ad Spend by Country
This is a step-by-step tutorial helping you understand how you’d separate countries by ad set, and how you’d determine the Facebook ad spend by country…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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