A 2-second continuous video play is when someone views a video for 2+ seconds continuously, usually with at least 50% of the video in view.
2-Second Continuous Video Play
3-Second Video Play
A 3-second video play is recorded when someone views a video for 3 seconds or views 97% of a video that is less than 3 seconds long.
Breakdown
Breakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element.
Clicks (All)
The Clicks (All) metric includes all clicks on your Facebook ad (link clicks, clicks on media, post reactions, comments, shares, and more).
CPC
Facebook reports on CPC (All) and CPC (Link Click). The first refers to all clicks and the second on all internal and outbound links.
Short-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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