This episode was broken down into the following sections:
- Reactions and Reflections to Social Media Examiner Top 10 Recognition
- Experimenting with Website Custom AudiencesA website custom audience matches people who visit your website with people on Facebook. You can then create ads to show to that audience.
- Email vs. Facebook Referrals
- Looking at Reach in Productive Ways
Mentioned and Related Links
Following are links that were either mentioned during this episode or are relevant to the discussion:
- Top 10 Social Media Blogs of 2014
- ShortStack’s Blog
- 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things
- The Social Media Examiner Top 10: A Blog Built in 17 Months [Part 1]
- The Social Media Examiner Top 10: A Blog Built in 17 Months [Part 2]
- Get Help With Your Blog or Online Business: One-on-One Coaching Service
- Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
- Facebook Website Custom Audiences: What You Need to Know [Video]
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Early Results from Website Custom Audiences
- The Page Like Ads I’m Running Using Website Custom Audiences
- On Reach, Frequency Distribution and the Metrics That Matter
- See Me Speak at Social Media Marketing World in San Diego!
- This is Why You Shouldn’t Build a Business Entirely Within Facebook
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