Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.
Customer Lifecycle Strategy, Attribution Updates, and More
Meta’s “Describe Your Audience” AI Feature for Detailed Targeting
What Meta’s new “Describe Your Audience” feature for detailed targeting does, how it works, and why it may not matter much.
“Push Delivery to This Ad” (Plus 4 Updates)
Updates include “Push Delivery to This Ad,” engagement filters, location targeting questions, video translation limits, and Threads ads.
A Guide to Meta Ads Targeting in 2026
A guide to Meta ads targeting in 2026, including audience controls, suggestions, restrictions, and when tighter control is worth it.
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
This week’s Field Notes covers AI-related ad account shutdowns, Meta AI chat, Manus connectors, ad format changes, and more.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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