A lookalike audience enables Facebook to find people on Facebook-owned properties (e.g. Facebook and Instagram) who are similar to a certain group. This group is referred to as a source audience and may be based on people who visit your website, for example. Facebook has general information on lookalike audiences here. You can check out… Read more »
What is a custom audience?
A custom audience enables an advertiser to define a source audience for targeting, such as website visitors or a list of users signed up to an email database. Facebook has general information on custom audiences here. You can check out our articles related to custom audiences here.
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