I’m skeptical about how much EdgeRank contributes to the number of people reported to see my Facebook Page posts. I need proof. Join in on my Facebook experiment!

Now that the Facebook Profile Photo size has changed to 160×160 pixels for brand Pages, you may need to update your Cover Photo. Here are the updated dimensions.

There are endless reasons why Facebook marketing fails, but here are the most common ones. They’re always easy to spot!

Facebook photos engagement is significantly higher than other forms of content, but does it matter? Might engagement be overrated? I dig in.

A great way to increase buzz to your Facebook Page is through promotions. But you must first understand the Facebook Promotions Guidelines.