New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting.

After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.

Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.

Updates include “Push Delivery to This Ad,” engagement filters, location targeting questions, video translation limits, and Threads ads.

This week’s Field Notes covers AI-related ad account shutdowns, Meta AI chat, Manus connectors, ad format changes, and more.