Should you use Tailored Leads campaigns?
Meta’s been testing Tailored Leads since at least last November. The rollout has been slow, but you may have it now.
Is there anything special about Tailored Leads compared to manual The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More?
The process looks a lot like Advantage+ Shopping Campaigns. But unlike Advantage+ Shopping, Tailored Leads doesn’t seem to offer anything unique.
There are several fixed defaults that you cannot change:
– When you enter an ad into the auction, Meta will bid for you. But in some cases, it may benefit you to adjust the bidding strategy to get better results. Options include Highest Volume, Cost Per Result Goal, Highest Value, ROAS Goal, and Bid Cap. More (Highest Volume)
– Formerly known as Automatic Placements. When you utilize Advantage+ Placements, Meta will automatically optimize which placements are used and when to get you the most results for your budget. More
– Leads The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More
The last fixed default also means that you can’t run website lead campaigns with Tailored Leads. You can’t even select Website as a conversion location.
From all that I can tell, this just looks like a Boost button for Ads Manager. Meta prevents you from changing the basic settings to save inexperienced advertisers from themselves.
But I see nothing that would be magical or particularly interesting here. No special optimization, features, or machine learning that you won’t find manually. At least, that’s how it looks to me.
Have you tried Tailored Leads Campaigns? What do you think?