There’s an update to Advantage+ Audience. You can finally create and use Saved Audiences.
How It Works
Note that this feature is still rolling out and is not currently available for all ad accounts. If you have it, you’ll see a button to Save Audience at the bottom of Advantage+ Audience.
Once you’ve entered both your Audience Controls and audience suggestions, click that Save Audience button. Then name and save your audience.
Next time you create an ad set, click the “Use Saved Audience” dropdown in Audience Controls and select your Saved Audience.
Everything will be updated in one Audience section, rather than the separate boxes for Audience Controls and Advantage+ Audience.
Saved Audiences from Original Audiences
You can even select Saved Audiences that were created without Advantage+ Audience. When selected, you’ll get the message “Your audience has been updated to Advantage+ Audience.”
Maybe it’s a small thing, but Saved Audiences were missing from Advantage+ Audience until now. It’s nice to have this option.
