One Ad Account Per Client

You can’t keep doing this…

Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules.

Meta started making a big deal of this a couple of years ago. I even wrote a blog post about how it was becoming a greater focus of rules enforcement.

Now we’re starting to hear that they’re taking this more seriously now. For real this time.

Within Meta’s Advertising Standards, number five of Things You Should Know reads:

If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts.

Item 5 of Things You Should Know

It’s clear. Each of your clients needs a separate ad account. There are multiple ways to accomplish this.

1. Your clients could share their ad accounts with you. This would be ideal since you might get advertising history. That assumes, of course, that your client has been sharing their ad account with prior agencies.

2. Otherwise, create a separate ad account for each client within your Business Manager. Of course, there’s an ad account creation limit that could impede your ability to do this.

What your limit is will be based on how long you’ve maintained a Business Manager in good standing. You can find yours by going to Business Info within your Business Settings.

ad account creation limit

If your limit is insufficient, it’s another reason to prioritize sharing the client’s ad account.

You would have been forgiven if you didn’t know about this two years ago. But that warning has come and gone. You’re running out of time.

Do this.