If you create one campaign, do this…
The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales.
Don’t Do This
If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.
You’re looking to build “awareness” of your brand. But the quality of these results is almost always terrible. You’re probably burning money.
Do This Instead
If you’re going to invest in ads, you need to push people into your funnel. Build your email list. Run lead ads with instant forms or send them to complete a form on your website.
This way, they don’t just disappear with that awareness impression. Now they’re on your email list and you can work to get them to buy from you there.
Focus on a relevant offer that allows you to get 50 conversions per week. If quality is an issue, address the offer and questions you ask.
