Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good.
When you create a custom ad report, either click Format on the right…
…or click the triangle arrow for a specific column and select Format there.
Conditional formatting allows you to assign colors or color scales to your column formatting based on your results. I use a green/white/red scale so that I quickly know that anything green is good and red is bad.
This is super helpful to quickly see what is working and what isn’t. You can create rules for all of your important metrics, and then you’ll end up with one, very colorful report.
I encourage you to experiment with conditional formatting. Hopefully, it’s sticking around this time.