Conditional Formatting is Back

Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good.

When you create a custom ad report, either click Format on the right…

Conditional Formatting

…or click the triangle arrow for a specific column and select Format there.

Conditional Formatting

Conditional formatting allows you to assign colors or color scales to your column formatting based on your results. I use a green/white/red scale so that I quickly know that anything green is good and red is bad.

Conditional Formatting

This is super helpful to quickly see what is working and what isn’t. You can create rules for all of your important metrics, and then you’ll end up with one, very colorful report.

Conditional Formatting

I encourage you to experiment with conditional formatting. Hopefully, it’s sticking around this time.

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