The Columns dropdown menu received a big facelift in Meta Ads Manager. Here’s how it works now…
The Columns dropdown menu in Ads Manager is where you get access to column presets, the ability to customize columns, and the compare Attribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More feature.
The old Columns dropdown menu was just one long list. But the new one is much better organized.
It now features…
• Your default preset
• Three popular presets
• Access to more presets
• Compare Attribution Settings is a feature within Ads Manager reporting that allows you to view how many conversions happened within each attribution window, regardless of the Attribution Setting used for optimization. For example, columns can be added to your report for 28-day click, 7-day click, 1-day click, and 1-day view to see how conversions are distributed across them. More
• And Customize columns
Click Discover More Column Presets and you’ll see presets broken down into four categories:
• Your custom presets
If you hover over any of the presets, you’ll see a quick overview of the metrics used, which is super helpful.
There’s nothing new here and nothing went away, as far as I can tell. It’s just much cleaner and better organized.
This might be one of the bigger design updates we’ve seen in Ads Manager in a while. Maybe it’s a sign of more to come? We’ll see.
What do you think?