Emergency video: Big changes coming to Aggregated Event Measurement and website conversion The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More for Meta advertisers.
AEM as we know it is changing in a very big way.
1. No longer a need to prioritize events.
2. No longer a need to create Value Sets for Value The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More.
3. No longer required to verify your domain.
4. No longer required to select a conversion domain.
5. AEM tab is going away.
I have lots of questions about this and how it will be handled and whether we should expect to see an impact, and I’ll have additional videos in the coming days about that.