Meta announced some AI-powered ads updates, and here are the quick highlights…
Advantage+ CreativeWhen turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get you the best results. Adjustments include text (swapping headline and description), image brightness, turning images into a video, applying a template, adding music for Stories, and more. More for Reels
Advantage+ Creative will automatically optimize video ads in Reels with a 9:16 aspect ratio. This will hopefully give a boost to videos in Meta’s most-viewed format.
Catalog Ads
When using Advantage+ Catalog AdsPreviously known as Dynamic Ads. By providing a catalog of your products that includes details like product name, price, description, and image, Meta can dynamically show the right ad to the right person at the right time. This is far more efficient for e-commerce brands with hundreds or thousands of products, rather than creating individual ads for each product. More, you can now import videos instead of just static images. You’ll also be able to upload a “hero” image in the center of the catalog ad.
This spring, Meta will introduce Advantage+ Catalog ads with omnichannel brand and product level reporting to help show advertising impact across both online and brick and mortar. One of the biggest challenges for advertisers is proving impact — especially when customers go offline.
Reminder Ads
Reminder Ads, which were first announced late last year, will allow you to include a link now. This gives Reminder Ads, which are on Instagram only, far more utility. Instead of serving only to remind someone of an event, you can now direct them to your website.
Promo Codes
Soon you’ll be able to highlight your promotions with promo codes. Meta says they’ve seen a 10% increase in conversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More when using this feature, which isn’t surprising.
Product Tags
Meta is also bringing ads with product tags to Facebook feed, which was previously Instagram only. In April, product tags will be made available to all businesses, even if you don’t have a Shop.
There were also some other updates related to Collaborative Ads, but these are the highlights.
What stands out to you?
