Ads Manager needs this custom metric.
I love the compare attribution settings feature, but it creates a mess. If you click all five Attribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More windows, it adds five extra columns to Ads Manager. And it doesn’t just add five columns. It adds five columns to EVERY CONVERSION metric. And you have to do math to figure out what it all means.
There’s got to be a better way…
What if we could create a Advertisers can create custom metrics that combine existing metrics with a mathematical formula. That formula can be based on Meta's current ads metrics, standard events, custom events, and custom conversions. More for this? What if we could create a formula like:
(Purchase event 28-day click) – (Purchase event 7-day click)
We would call it Purchase Event 8-28 day click. Then we could add a column to our report JUST for this metric. That way, we could put it next to our Purchase event column to show how many extra purchases happened beyond 7-day click.
Only one column. No extra math.
Or maybe there’s another way that can be built into the Compare Attribution Settings is a feature within Ads Manager reporting that allows you to view how many conversions happened within each attribution window, regardless of the Attribution Setting used for optimization. For example, columns can be added to your report for 28-day click, 7-day click, 1-day click, and 1-day view to see how conversions are distributed across them. More feature. But this current method just ain’t it.
What do you think?